Principles

Throughout each phase of design, it is important to keep in mind these simple, yet important concepts. By doing so, the designer will deliver a product that both inspires engagement and creates delight.

Consistent

Is there an established design system and visual language?
The product components and interactions should be created in a similar and relatable manner. 

Familiar

Is the product intuitive? Does it utilize existing patterns and interactions?
Leverage established interaction paradigms to create an instantly recognizable user experience.

Approachable

Can users of all abilities instantly engage with it? 
Complex data sets and interactions are simplified to reduce friction and minimize barriers.